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"There is an inherent and deep-rooted crossover between music and esports that needs to be celebrated in new ways to deliver fresh content and monetization opportunities to audiences and partners," said Jud Hannigan, CEO of Allied Esports. In addition, Allied Esports event participants and audiences will have an opportunity to learn more about and become a subscriber to "LiveXLive Plus," LiveXLive's annual subscription service.

Our 360-degree platform also enables us to amplify the promotion across all our various channels so that future brand partners get the best possible reach into our existing audience."Īs part of the deal, LiveXLive will also produce ancillary content from the show for its streaming platform and will promote the format across its other existing original programs like LiveZone, Music Lives ON and the recent virtual Spring Awakening Music Festival 2020. "This newest collaboration with Allied Sports once again showcases our efforts to produce live entertainment experiences that connect brands and fans with artists and talent. "We are bringing the two fastest-growing live entertainment categories together and unifying two distinct communities - music fans and gaming fans," said Robert Ellin, Chairman and CEO of LiveXLive. Additional details will be announced at a later date. LiveXLive and Allied Esports will work together to integrate sponsors and advertisers into the show, creating branded twists and highlight-worthy moments, and generate further monetization opportunities that may include fan tipping, gifting, gamification and pay-per-view ticket sales. Battles will span different music genres and feature top talent from Rap, EDM and Hip Hop to Country, Latin and more. The new show concept will use Allied Esports' popular mobile esports entertainment facility, the HyperX Esports Truck, as the production studio and main stage as chart-topping artists, including Trippie Redd who has over 15 million social media followers will star in the pilot, and DJs face off in music-based battles and then drop the mic and pick up the controller for an intense gaming showdown.

(Nasdaq: AESE), announced today plans to develop an entertainment program that merges live music and competitive gaming. LOS ANGELES, J/PRNewswire/ - LiveXLive Media, Inc. (NASDAQ: LIVX) ("LiveXLive"), a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, and Allied Esports, a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc.